Good news for folks looking to degoogle their phones, this should help open-source Google Maps alternatives.
Straight from their FAQ on the relationship with OSM:
What is the relationship between Overture and OpenStreetMap?
Overture is a data-centric map project, not a community of individual map editors. Therefore, Overture is intended to be complementary to OSM. We combine OSM with other sources to produce new open map data sets. Overture data will be available for use by the OpenStreetMap community under compatible open data licenses. Overture members are encouraged to contribute to OSM directly.
As I interpreted these companies gave a free huge dataset which is great for OSM, and they encourage to work on OSM directly. So not an EEE situation per se.