Considering how many “luxury” bags nowadays are “vegan leather”, pvc or other plastic byproduct materials… I don’t think the material costs that much either.
They’ve been Veblen goods for a while, the price is the flex. Even the marketing has dropped the pretense, any talk of craftsmanship or quality materials has disappeared in favor of lifestyle branding and appeals to the ego.
On the inverse side, there’s MUJI who dont advertise, don’t brand their goods, and purposely design goods that reduce waste.
Muji’s quality is kind of crap too, their linens and cottons are thin, of a lower/variable quality weave and not as sustainably acquired as they like to pretend they are. But they ARE natural fabrics/polyester free, so there’s that.
Considering how many “luxury” bags nowadays are “vegan leather”, pvc or other plastic byproduct materials… I don’t think the material costs that much either.
One of Dior’s current “it” bags is literally a beach canvas tote bag retailing for USD$3000k+. And most luxury houses don’t even do real gold/platinum or plated hardware anymore. There is no “luxe” in modern luxury anymore tbh, it’s really about showing off the name
They’ve been Veblen goods for a while, the price is the flex. Even the marketing has dropped the pretense, any talk of craftsmanship or quality materials has disappeared in favor of lifestyle branding and appeals to the ego.
On the inverse side, there’s MUJI who dont advertise, don’t brand their goods, and purposely design goods that reduce waste.
Muji’s quality is kind of crap too, their linens and cottons are thin, of a lower/variable quality weave and not as sustainably acquired as they like to pretend they are. But they ARE natural fabrics/polyester free, so there’s that.