Their plan isn’t to fight NATO directly. It’s to instigate domestic political support in foreign countries against entities like NATO and the EU, and push nationalism and isolationism and defeatism into enough people’s heads so that the bigger countries think it isn’t worth fighting Russia to defend another smaller country that is not their own. It’s about killing the idea of article 5 and thus NATO’s reason to exist, so that Russia can confront each country on a bilateral basis where they have the military advantage if no one is coming to their defense.
This probably wont happen with an assault on a major urban area, but little chunks of unpopulated Finland or Norway. How willing would the American public be to send pilots to die for Lapland? If the major powers blink and don’t feel like committing, Russia continues to escalate, like they’ve been doing for the past 15 years
To give you an idea of who is on the tesla board of directors, it includes Kimbal Musk, his brother, and James Murdoch, of the Murdoch family you’re probably thinking of. Musk himself owns something like 20% of the company, the board owns some, his cult members also have some share. The rest of the shareholders are either institutional or retail investors who are some combination of not willing to rock the boat, don’t have enough voting power, and/or just don’t care.