Unfortunately, brand damage isn’t really a thing anymore. You’re never going to buy a Sony product again the same way I’m never going to buy a Blizzard product again. They account for the loss of sales
We have a lot more then we give ourselves credit for…but the amount of times I see people bitch about a store then go right back is absurd. People just don’t care and companies know that. They are immune to punishment. It’s just a bribe they make to have the paperwork go away and maybe make some generic twitter post about it.
But this does damage the brand. Not only am I never going to buy another PlayStation, I’m not going to buy another pair of Sony headphones.
Unfortunately, brand damage isn’t really a thing anymore. You’re never going to buy a Sony product again the same way I’m never going to buy a Blizzard product again. They account for the loss of sales
Sadly, yea, you’re not wrong. But consumers do have some agency, albeit a limited amount.
We have a lot more then we give ourselves credit for…but the amount of times I see people bitch about a store then go right back is absurd. People just don’t care and companies know that. They are immune to punishment. It’s just a bribe they make to have the paperwork go away and maybe make some generic twitter post about it.