HERSHEY, Pa. (CBS) – A Florida woman is upset about the lack of designs on Reese’s holiday-themed peanut butter candy - and now she’s taking parent company Hershey to court over it.
Cynthia Kelly filed a federal class-action lawsuit Thursday in the U.S. District Court in the Middle District of Florida, alleging several Reese’s products don’t match their photos as depicted on the wrappers.
For example, Reese’s peanut butter pumpkins are merely pumpkin-shaped hunks of peanut-butter-stuffed chocolate, and the actual product has no Jack O’lantern-style carvings as the wrapper depicts, Kelly alleges.
Sure, Hershey’s broke the one rule of advertising, but god forbid we do anything about it, right? What ever would the consumer do without the bare necessity that is… weirdly-shaped Reese’s cups?
I say this as someone who loves Reese’s, too. A reckoning in marketing law is long overdue. IMO it shouldn’t be legal to use anything other than unadulterated photos of your product as it appears off the production line.
I mean all they have to do is write “serving suggestion” on the front. It’s how the various oodles of noodles companies get away with showing meat and vegetables on the packages of their carbohydrate and salt rations.
I don’t think that would fly. Sure you can make a “serving suggestion” picture of spaghetti with some photogenic sauce and on a box of spaghetti that’s perfectly adequate but if you put the same picture on a pack of Farfalle you deserve to be in trouble. Who the hell ever wants Farfalle they cook unevenly.
“Serving suggestion” is “product and other stuff”, not “random shit”.
How do you feel about the bite taken out of it to reveal the peanut butter inside?
Someone needs to take a bite out of all of them, so they’re true to the picture