Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

    • Tippytoes@lemmy.ml
      8·
      1 year ago

      My interpretation is that you won’t be able to trust any advice or recommendations because you’ll have no way of knowing if you’re reading the words of a genuine person or a well-placed ad. From the business perspective, your ads will be more valuable because it’s a “better” way of targeting your market.

      I could be wrong, but that’s how I read it.