By the implied reasoning, is marketing an attempt to artificially simulate social pressure? I have questions.

Watching the Black Friday media coverage gives me the familiar feeling of just not getting it. I can see it happening and don’t understand why people accept(?) it. Sure, all hype is manufactured, but when people follow it, it becomes real - to them, anyhow. It’s actually fascinating.

I want to believe that I’m immune from marketing and hype, but I don’t think that can be completely true. Marketing also contributes to brand awareness which would still have an impact on trust when it comes to selecting products that you need. I do however think it’s much more difficult to convince me to buy a thing I don’t need by impulse. Objective reasoning always seems to take over. I don’t seem to be able to buy stuff I don’t need regardless of price. Maybe I’m depriving myself of potential happiness? Maybe I value reasoning above stuff? I don’t know.

Does anyone have any thoughts about what’s happening here?

  • TheOldRazzleDazzle@lemm.ee
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    8 months ago

    The real goal of marketing isn’t to make you buy you don’t need but want, the goal is to make you believe that you need that item, bypassing want completely.

    For instance, you need a monitor for a computer and marketing works to make you to not just need a monitor but to need the big monitor that’s curved and is as wide as two normal monitors but costs 3x as much. Because you code and with special drivers only that monitor has it’ll act like two separate monitors so you won’t lose productivity of only having one.