By the implied reasoning, is marketing an attempt to artificially simulate social pressure? I have questions.

Watching the Black Friday media coverage gives me the familiar feeling of just not getting it. I can see it happening and don’t understand why people accept(?) it. Sure, all hype is manufactured, but when people follow it, it becomes real - to them, anyhow. It’s actually fascinating.

I want to believe that I’m immune from marketing and hype, but I don’t think that can be completely true. Marketing also contributes to brand awareness which would still have an impact on trust when it comes to selecting products that you need. I do however think it’s much more difficult to convince me to buy a thing I don’t need by impulse. Objective reasoning always seems to take over. I don’t seem to be able to buy stuff I don’t need regardless of price. Maybe I’m depriving myself of potential happiness? Maybe I value reasoning above stuff? I don’t know.

Does anyone have any thoughts about what’s happening here?

  • WeeSheep@lemmy.world
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    10 months ago

    Definitely not immune, it’s just way less of a thing these days. It’s also very person/culture (as in family culture, think about who else you frequently interact with who also doesn’t do it) dependent; some are raised to not buy things they don’t need, and toss or donate things they don’t use. Others think they will use something eventually so they better get it on sale. It also could be less enticing due to the number of people and noise level.

    Otherwise, if you were immune, you would never keep an eye for sales for anything.