Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
If you’d read the article, it appears that this image was posted on shutterstock without being marked as being AI-generated, so this is less Disney not being able to help themselves, and more a person working for Disney inadvertently selecting an AI generated image because whoever uploaded it to shutterstock lied about its source.
They didn’t lie about the source, you can upload AI images to Shutterstock as long as it’s made using the shutter stock AI trained on shutter stock uploads with all profits going to Shutterstock.
Edit: I was mistaken, the image was marked as not using AI by it’s uploader
This is who’s trying to regulate this btw, companies like Shutterstock, Getty and adobe.
AI is a-okay, as long as you don’t make it for free with an open source program.
It seems you missed the sentence where they say the image in question was not created by Shutterstock AI.
The article also states that it is against shutterstock TOS to upload AI-generated images that are not created by the shutterstock AI, which is what happened here. So to reiterate, the user that uploaded this photo misrepresented it as a non-AI-generated image. So in other words, they DID lie.
Ah very true, I misread and thought it said Shutterstock wasn’t labeling which images are made with AI.