There is this common narrative I see all the time, implying that we as individuals are empowered to choose and manifest our own destiny, and this comes up often in privacy discussions.
Don’t like Facebook’s privacy nightmares? Just don’t use Facebook!
Don’t like personalized ads? I remember a popular post on reddit saying “if your ad interrupts my YouTube video, I will hate your product”.
Don’t like Google chrome hegemony? Just use Firefox!
And while I agree that we should strive to do that, the battle doesn’t end here. Facebook has shadow accounts for people who never signed up. Google chrome keeps it’s hegemony despite people on the Internet advocating Firefox day and night. And ads continue to be extremely profitable despite you “hating the product” because it interrupted your YouTube video.
Even worse: even if you “hate the product”, you now already know it. You now know they product exists, and possibly whatever they wanted you to know about it. The reality is that these companies own your eyes. They control what shows up on your screen. And even if you hate it, they control what you end up learning.
the reality is that our individual resistance is very far from enough
I am not saying it is completely futile. It is a step in the right direction. But the only effective solution is organized action. We, alone, cannot achieve much. Unless we organize our resistance against privacy violations, we will continue to live through this privacy nightmare.
I agree with you in all your points and I have also look into why people just give up their privacy so easily , most of the time what I have noticed is that they (we all) love convenience. You want a plug and play camera? Buy ring , Need a plug and play router with a nice App? Buy google and Amazon Eero. Need to promote your business? Where is everyone at? Facebook , Twitter and Google. Most regular people give up their privacy for convenience, they don’t have time dealing with thousands of option on a PF sense router , no time to create VLAns.
What may be needed is to first promote the basic idea that doing the right thing is most often harder than not. It applies to a lot of areas including this one, and it’s a hard one to make a habit of. I figured this out many years ago and yet here I am typing this out on an Android phone, wishing that I had spent that money on a more privacy respecting one when I had the chance. But people have to get into the habit of not always choosing the “quicker, easier, more seductive” route all the time, because we all know where that leads.