We need something like the fair use doctrine coupled with identify rights.

If you want to use X’s voice and likeness in something, you have to purchase that privilege from X or X’s estate, and they can tell you to pay them massive fees or to fuck off.

Fair use would be exclusively for comedy, but still face regulation. There’s plenty of hilarious TikToks that use AI to make characters say stupid shit, but we can find a way to protect voice actors and creators without stifling creativity. Fair use would still require the person’s permission, you just wouldn’t need to pay to use it for such a minor thing – a meme of Mickey Mouse saying fuck for example.

At the end of the day though, people need to hold the exclusive and ultimate right to how their likeness and voice are used, and they need to be able to shut down anything they deem unacceptable. Too many people are concerned with what is capable than with acting like an asshole. It’s just common kindness to ask someone if you can use their voice for something, and respecting their wishes if they don’t want it.

I don’t know if this is a hot take or not, but I’ll stand by it either way – using AI to emulate someone without their permission is a fundamental violation of their rights and privacy. If OpenAI or whoever wants to claim that makes their product unusable, tough fucking luck. Every technology has faced regulations to maintain our rights, and if a company can’t survive without unbridled regulations, it deserves to die.