Electra has rebranded the capability, originally termed electric short-takeoff-and-landing (eSTOL). “We don’t talk eSTOL because this is not STOL—this is Ultra Short,” CEO Marc Allen says. “The difference in performance capabilities is so vast, it’s the equivalent of calling a STOL airplane a conventional airplane. We’re talking 150-ft. takeoff and landing rolls for a nine-passenger airplane. STOL in that category normally means 800-1,000 ft.—eSTOL mischaracterizes what we’re doing.”