Its priced at people who wouldn’t get anything more than a few mb in remote areas who have no other choice, rather than a direct competitor against high speed fiber or someone lucky enough to live line of sight to a 5G mast.

I have fiber at home and starlink for my RV, for travel starlink works perfectly. I have a proper 4g router and external aerial for my van and it never comes close to the speed I get from starlink. I know people who cruise on boats and it works perfectly for them as well (as long as its kept dry).

Mobile high speed internet where you struggle to get even enough mobile phone signal to make a phone call it has no real competitor at that price point. Boats in particular its transformed the market, it used to be thousands per month for high speed internet at sea with any sort of decent data allowance.