The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Cabrio@lemmy.worldEnglish
    84·
    1 year ago

    Look at you thinking they put components you haven’t paid for in your vehicle. Sweet summer child. You do know what profit is right? That’s the money after everything is paid for, they don’t sell them without making a profit.

    • ammonium@lemmy.worldEnglish
      31·
      1 year ago

      I never said that. Of course you pay for everything that’s in your car, but it’s certainly possible it would cost you more not to have them put it in there, that’s the crux of the matter.