The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • iByteABit [he/him]@lemm.eeEnglish
      19·
      1 year ago

      I actually am, usually companies force their shit down the consumers throats and they happily gulp it down, buying their new products when they come out as well. This is a pleasant surprise to me

      • TheGrandNagus@lemmy.worldEnglish
        6·
        1 year ago

        Yeah I thought this would go down like the netflix login clampdown - people online rally against it and say they’ll cancel Netflix, but in reality their subscriber numbers are up massively

        • Buddahriffic@lemmy.worldEnglish
          3·
          1 year ago

          There is a fundamental difference between the two in that the Netflix one has a justifiable reason while the BMW (and Toyota) making things subscriptions when they don’t need to do anything on an ongoing basis to provide that thing is just a money grab.