We all hate ads, primarily because it is an unethical usage of our data for profits. So, if a person does not want to pay companies like Google, Meta and Microsoft, what alternatives are there to advertise or promote a product or service?
Sure, there are options like posting on online forums, groups and email marketing, but the results do not come anywhere close when compared to paid ads. Are there privacy respecting companies that provides ad placement services? DuckDuckGo uses Microsoft ads, Mojeek didn’t reply and Qwant isn’t available in my country.
Say, I provide a service to a specific type/group of people, what is the most efficient and ethical, and least annoying way to reach them? Say, I own a restaurant or something. How do I attract more customers? I am willing to pay, but to not data-hungry companies.
One way would be sponsorships. Depending on your target audience you could sponsor your local sports team, twitch or YouTube content creators. You could also donate your product in the hopes that it gets picked up by local papers or generates strong word of mouth.
Generally the payoff for sponsoring is you get to advertise at events and on promotional materials.