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Sadly, as superficial as it may sound, open source software also needs to be visually appealing for people who’re used to commercial software. Most (F)OSS software isn’t exactly attractive when it comes to visual design, and that makes people turn away. It’s only recently that open source devs are giving visual design the importance it needs.
“attractiveness” is very different from UX and it’s often quite secondary. Practicality and usefulness is more important.