By Loris TaylorAt the recent National Association of Broadcasters (NAB) Conference, broadcast innovation was on full display. Four major media companies — Gray Media, Nexstar Media Group, E.W. Scripps, and Sinclair — introduced EdgeBeam, a bold joint venture redefining how data is delivered across the country. The engine behind this innovation? ATSC 3.0, also known as NextGen TV.ATSC 3.0, the latest broadcast transmission standard, introduces a transformative capability called datacasting. Simpl