Back in April, Sega Sammy announced that it will acquire Angry Birds creator Rovio Entertainment for 706 million Euros (about $776 million) to help with its expansion in the mobile market. Today, Sega has confirmed that the acquisition is complete and Rovio has joined Sega Group.
No where radical, since that has been the situation since early 2000’s. Sega was struggling, Sammy had money from pachinko and Sammy wanted to diversify to not be one trick pony reliant on pachinko gambling. Thus was created SegaSammy Holdings. It might mean some Sammy pachinko machines and Sega Entertainment arcades get Angry Birds IP content, now that they own the IP.
No where radical, since that has been the situation since early 2000’s. Sega was struggling, Sammy had money from pachinko and Sammy wanted to diversify to not be one trick pony reliant on pachinko gambling. Thus was created SegaSammy Holdings. It might mean some Sammy pachinko machines and Sega Entertainment arcades get Angry Birds IP content, now that they own the IP.