Unless that’s more than they made with their misleading pricing, that’s not really a punishment. Fines for companies need to be bigger or they’re not really deterred from shady behaviour.
These tricky methods led to shoppers spending over $2 million AUD (about $1.3 million) on Dell monitors from August 2019 to December 2021, according to the ACCC.
So, yes, they were fined about five times more than their sales figures which was certainly more than their profits in those monitors.
Unless that’s more than they made with their misleading pricing, that’s not really a punishment. Fines for companies need to be bigger or they’re not really deterred from shady behaviour.
From the article:
So, yes, they were fined about five times more than their sales figures which was certainly more than their profits in those monitors.
That’s assuming they were only using the tactics during those exact dates, but I imagine that’s just the period the prosecutors could prove.