transcript
“Pretty shitty how baseline human activities like singing, dancing, and making art got turned into skills instead of being seen as behaviors, so now it’s like ‘the point of doing them is to get good at them’ and not ‘this is a thing humans do, the way birds sing and bees make hives.’”
It’s commodification. These things have been turned into marketable commodities for sale.
A huge part of capitalism is commodifying core parts of the human experience.
I don’t think that’s right. What portion of these activities actually is for sale, though?
I sing songs with my kids, and maybe to pass the time alone in a car, but nobody would ever be able to pay me enough to want to do that in public. Nor should anyone want to pay to see my mediocrity on display.
I played different sports when I was younger, mostly playing in unorganized pickup games with no formal teams or uniforms or referees or schedules. I still run and bike, and I still lift weights, but have no desire to enter any formal competitions with any of those activities. But I still work on the skills and the progressions on those activities, and track my performance in my notes/logs.
None of this is commodified. It’s not for sale, and someone else’s experience doing these things can’t be traded for what I get out of doing them myself. Even if there are people who do all of these things professionally, full time, the “commoditized” product has basically nothing to do with what I’m doing. Nor does the fact that people do those things professionally somehow detract from the enjoyment I get out of doing those things myself.
One of the most fundamental human experiences, of cooking food for people to eat, is actually a full time job I’ve had in the past. But the fact that I have cooked many meals for strangers for money doesn’t actually detract from my ability to still cook meals at home for my family, or host dinner parties where I cook for my friends. The value of that activity is more than what can simply be purchased with money, even if I personally have done it for money in the past.
Human experience is for experiencing, and nobody can take that away from me.
It’s commodified in terms of social media. Either “for sale” literally, if indirectly, through monetization (which is increasingly the goal for many people) or not-quite-literally in the sense of likes/social media attention. The act of dancing in this context, for instance, is no longer done as an expression of genuine emotion or to connect with people or express oneself, but instead being traded for clicks, monetized or not.
In that regard, even if not personally affected, I think that consumer culture can and has taken the purpose of human experience away from many and twisted it from experience as experience to experience as performance.
Edit: to expand on a dance being commodified: a TikTok dance has to be learned by consuming TikTok. That is the product: the content around the dance. Then the user further contributes to the commodification by entering their own content into the marketplace (TikTok). Whether the user makes money or not does not change the fact that this content is for sale by TikTok. TikTok gets more viewers and trades viewership for advertising revenue.
Commodification is part of it. But the idea of patronage of the arts goes back to antiquity. It isn’t a capitalist innovation so much as Pop Art, which is a pure manifestation of commodity fetishism.
What’s really changed in the art world over the last twenty years is the obfuscation of Master Artists as a productive force. You no longer have this popular understanding of Van Gogh as a guy who does paintings or Stan Lee as a guy who writes comic books or Hayao Miyazaki as a guy who makes movies. Now you just have these commercial juggernauts that simply churn out generic slop. When you see a drawing of Mickey Mouse we no longer really ask who drew it. When we see some CGI-'d Marvel eye-ball gouger, we barely even recognize the studio that did the graphical designs. Netflix releases anime and we barely know if its Trigger or Madhouse or MAPPA that’s produced it (nevermind the actual individual artists who made the original images), because those credits are cut short to push you into the next episode.
I think OP’s image misses the essential desire for a hobbyist to chase improvement and distinction from peers. Making Art has historically been a cultivated skill with a real lineage of professionals, schools, and mediums. This isn’t just birds singing, on instinct or bees hiving for survival. It is humans attempting to influence one another through passionate expression and collaborating to create works that will outlive them. That’s necessarily going to require skill.
But the people who make the art are fundamental to the art’s creation. The modern capitalist drive is to remove the art from the artist and turn the medium into a fungible unit of exchange rather than a tool of communication.
Professionalization binds the artists to their works by making it exceptional and distinct from peer works. Capital moves us in the other direction, homogenizing and anonymizing the labor to make it easier to price and more saleable in distribution.
I would argue that Capitalism wants us to be bees. To be these mindless workers who do the same job reflexively, over and over, until we die. All so the capitalists can obtain cheap uniform honey.
I like your point a lot better because the dehumanization of the worker is more the attribute than the commodity
Damn. Yeah really good points all around