This whole article is full of double speak.

TL;DR:

• Just as we all guessed, Russia is paying for disinformation campaigns on Meta.
• Unexpectedly, Meta is doing even the bare minimum to stop them, rather than just happily taking the money.
• Completely expectedly China and Iran are doing the same.
• Somewhat unexpectedly, deep fake AI imagery isn’t being used much. (My commentary - because the result still sucks, at least when using cheap labor.)
• Completely expectedly, Russia has a huge farm of fake websites with AI generated text to push their agenda.

After parsing all that, yes, this is still a big deal. Meta’s person in charge of conbating it, minimizing it, isn’t a good look.