• WoodScientist@lemmy.world
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    10 hours ago

    I think the campaigns at this point can be funded with regular donations. I don’t think corporate donations are even needed at this point.

    The key thing to realize is that in a presidential race, you reach advertising saturation. Hillary and Kamala both massively outspent Trump in their campaigns, but they still lost. Their financial advantage didn’t help because ads reach saturation. At some point, everyone already knows about the candidates, and additional money spent really doesn’t help you.

    The Democratic party could get by just fine with the amount of donations they can raise from individual donors. They don’t do this because the consultants that run the DNC ad buying get paid a percentage of all ad buys. And the DNC itself simply benefits from having larger budgets in general. So the push is always to have as much ad spend as possible, even if having that large ad spend requires cozying up to oligarchs.