Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
When I’m on the road, I want to be visible. On my red motorcycle I wear a bright yellow helmet and a jacket with hi-viz strips. The problem is that car manufacturers only offer boring colors and charge an exorbitant fee for a cool color if they offer them at all.
You’re missing the point.
Its saying not killing cyclists is the job of the people who would be killing cyclists. Its saying operating dangerous heavy machinery is a privilege and it comes with responsibilities. A cyclist us never to blame for a car hitting a cyclist. It is always always always the drivers fault, because they chose to drive a car.
In my opinion a much too common privilege with responsibilities we dont take near seriously enough.