David Crisp admitted to an undercover investigator that he had “ignored government edicts” on sanctions by selling £1,000-a-bottle “Boadicea the Victorious” perfume in Russia.

    • stoy@lemmy.zip
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      1 month ago

      Simple, it is apparently a luxury product, which means that it is used to show off, the smell doesn’t matter nearly as much as the packaging/label.

      It having a high pricetag simply makes it desirable to rich people, the cost is sort of seen as a seal of quallity and more importantly means that normal people can’t afford it so it is exclusive.

    • halcyoncmdr@lemmy.world
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      1 month ago

      It is priced at what the market will bear, and for whatever reason people think this specific scent is worth that for whatever reason.

      Paying a premium for certain smells is an extremely old human pastime.

      • catloaf@lemm.ee
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        1 month ago

        Luxury products aren’t really supply-and-demand. It certainly doesn’t cost that much to produce.

            • whithom@discuss.online
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              1 month ago

              Hmm… marketing? I wonder how this guy did it. There’s obviously nothing special about his perfume other than it being an exclusive scent. Perhaps if I charge $10,000 a bottle and make the packaging really cool. I’m sure A few influencers would be willing to get in on the scam

    • Baggins@beehaw.org
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      1 month ago

      Because that what gullible people will pay. So rhey can show off to their gullible friends and subscribers on TikTok.