It’s all relative, but they are shit out of luck with viewership compared to the spending.
But after five years on the market and a reported $20 billion in spending, Apple can’t be happy with 0.3 percent of available streaming viewership.
Apple is notorious in keeping 1st party content exclusive, so it has to be an insane money sink if they are breaking that rule and now will start licensing their content to 3rd parties.
“Ted Lasso” and “Morning Show” have been top ten Nielsen shows. So evidently someone is watching.
https://macdailynews.com/2023/10/20/apple-tv-cracks-nielsens-top-10-streaming-chart-with-the-morning-show/
https://www.imore.com/apple-tv-breaks-weekly-streaming-charts-ted-lasso
It’s all relative, but they are shit out of luck with viewership compared to the spending.
Apple is notorious in keeping 1st party content exclusive, so it has to be an insane money sink if they are breaking that rule and now will start licensing their content to 3rd parties.