Apple’s focus is vendor lock-in. Everything in their ecosystem integrates perfectly. They’re selling devices that lock you in to their ecosystem and they get a 1/3 cut from all digital sales from competitors also using their platform.
They’re not interested in getting as many people as possible watching their shows. They’re interested in getting as many people as possible buying Apple TV devices, and then getting drawn into the Apple ecosystem.
Regard the $20bn spent on TV shows as marketing spend.
Apple’s focus is vendor lock-in. Everything in their ecosystem integrates perfectly. They’re selling devices that lock you in to their ecosystem and they get a 1/3 cut from all digital sales from competitors also using their platform.
They’re not interested in getting as many people as possible watching their shows. They’re interested in getting as many people as possible buying Apple TV devices, and then getting drawn into the Apple ecosystem.
Regard the $20bn spent on TV shows as marketing spend.