Embrace, extend, and extinguish" (EEE), also known as “embrace, extend, and exterminate”, is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage its competitors
Say the line Bart!
Embrace, Extend, Extinguish
Embrace, extend, and extinguish" (EEE), also known as “embrace, extend, and exterminate”, is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage its competitors
https://en.m.wikipedia.org/wiki/Embrace,_extend,_and_extinguish
Microsoft sucks but the phrase doesn’t really apply to company acquisitions
I’ll admit I’m using it loosely here because it’s fun
Fair enough, I’m being overly pedantic
They unfortunately forgot the second step and went straight the extinguish.