A new concept from Hyundai’s parts division, Hyundai Mobis, developed in partnership with optics specialists Zeiss, aims to transform your entire windshield into one massive display. Dubbed the “Holographic Windshield Display,” it takes the modest head-up displays we’ve seen for decades and dramatically expands their scope.
“We have determined that we’ll be able to fill 80% of the user’s display with advertising before inducing seizures”