It’s generally context and individual specific. E.g. a bed delivery driver is paid to get it to your door. If they also lug it up the stairs to the loft room, that is exceptional service.
Another might be a restaurant team who deal particularly well with a food allergy. E.g. making specific checks of requirements, and going out of their way to make a dish in a safe manner. Rather than just saying it’s not an option.
It’s generally context and individual specific. E.g. a bed delivery driver is paid to get it to your door. If they also lug it up the stairs to the loft room, that is exceptional service.
Another might be a restaurant team who deal particularly well with a food allergy. E.g. making specific checks of requirements, and going out of their way to make a dish in a safe manner. Rather than just saying it’s not an option.