The fastest growing app will have the worst retention rates.
Imagine a world where all users are the same, regardless of social network. Imagine that if 1000 users start using a social app on day 1, that only:
- 900 of them will be using it on day 2
- 800 of them on day 7
- 600 of them on day 30
- 500 of them on day 365
Now imagine if network A hasn’t grown in 5 years, but has 100MM users. Network B is doubling every 2 days, and is currently at 100MM users.
Which will have worse retention?
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