It is wild to me that a series this low budget, ghoulish, and mean spirited has almost become main stream now. I remember seeing the second one at the drive in and there were families there with kids running around like it was no big deal while some girl was getting skinned alive and disemboweled on the screen.
If you find out let me know cus I don’t get it either. The only thing I can think of is there is a recognizable “mascot” akin to a Freddy/Jason/Jigsaw albeit without the personality.