This is Business 101. Get rid of your low-value customers, keep the high-value subscribers. Would you rather support 10 people paying $1/mo. for your service, or 2 people paying you $5?
Hiking the price retains the people willing to pay, or forgot they’re paying, and ditches the rest. This saves on a myriad of costs; Customer service, tech support, bandwidth, infrastructure, staffing, much more.
It’s a no-brainer from a corporate perspective. It’s also a no-brainer for me to continue piracy. $6/mo. and I get a VPN bouncing out of Amsterdam on a Digital Ocean droplet I spun up years ago.
This is Business 101. Get rid of your low-value customers, keep the high-value subscribers. Would you rather support 10 people paying $1/mo. for your service, or 2 people paying you $5?
Hiking the price retains the people willing to pay, or forgot they’re paying, and ditches the rest. This saves on a myriad of costs; Customer service, tech support, bandwidth, infrastructure, staffing, much more.
It’s a no-brainer from a corporate perspective. It’s also a no-brainer for me to continue piracy. $6/mo. and I get a VPN bouncing out of Amsterdam on a Digital Ocean droplet I spun up years ago.
Fewer customers at a lower price seems safer; you lose one, no big deal, you don’t lose half of your revenue stream.