Pull out your closest volume of Lord of the Rings and take a look. My copy at least has single-quotes for the speech text and double-quotes are used for nested speech. I guess it might be up to the publisher (eg: my copy of Harry Potter has been “Americanized” and thus uses double-quotes for the first level of speech text), but every copy of LotR i’ve run across uses single-quotes.
Pull out your closest volume of Lord of the Rings and take a look. My copy at least has single-quotes for the speech text and double-quotes are used for nested speech. I guess it might be up to the publisher (eg: my copy of Harry Potter has been “Americanized” and thus uses double-quotes for the first level of speech text), but every copy of LotR i’ve run across uses single-quotes.
I heard somewhere it was to save ink.
Maybe they were pulling my leg.