Did take companies long to stop pretending like they care.

I think they care, I just think they care more about maximum profits. A lot of people believe that maximizing profits and meeting our climate goals are not incompatible goals. Personally, I’m skeptical, to say the least. Regardless of my skepticism, however, the world’s leaders, many of the world’s experts, and most people have decided we should proceed as though the two goals are not mutually exclusive. I guess only time will tell if they’re right or not.