Rural retail chain company Tractor Supply are facing calls for a boycott for, amongst other things, donating money to diversity and inclusion causes, which included projects that support LGBTQ+ youth.

Tractor Supply is far from the only retail chain that has faced boycott calls over DEI and Pride initiatives in recent years, though a rural supply company is certainly an unusual target for the right.

In fact, just today, right-wingers decided to take aim at IKEA’s rainbow Pride charity cake. To mark Pride Month 2024, the UK branch of the Swedish furniture chain announced its popular rainbow cake is back in its restaurants and will be sold throughout June, with 100 per cent of the profits going to LGBT+ Switchboard.

  • HogsTooth@lemmy.world
    link
    fedilink
    arrow-up
    2
    ·
    5 months ago

    I guess our continued plan of just waiting for all the boomers to die is still the only plan we’re going with?

      • Gnugit@aussie.zone
        link
        fedilink
        arrow-up
        2
        ·
        5 months ago

        The paradox of tolerance is that you can not have a tolerant society if you tolerate the intolerant.

      • NABDad@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        5 months ago

        It’s worse than that. Conservatives want everything to change. Back to the early 1800’s.

    • Ech@lemm.ee
      link
      fedilink
      English
      arrow-up
      1
      ·
      5 months ago

      Gen X and Millennial conservatives are far from nonexistent. They’re the ones leading the charge on garbage like this.