Apple never gives out money for free. In this case what they wanted to get was goodwill, and now it’s backfiring. Calling them out is the right thing to do IMO, they had zero intentions of “doing good”.
They do not choose which non-profit to donate to, their employees do and they match. And it’s not just Apple, thousands of companies use Benevity and are also matching employee donations. It’s a pretty standard thing, so calling out Apple specifically is misleading. It sounds like in your view you’d rather that no company match any donations at all because you disagree with some of the 501c3s that exist.
Apple never gives out money for free. In this case what they wanted to get was goodwill, and now it’s backfiring. Calling them out is the right thing to do IMO, they had zero intentions of “doing good”.
Source: me, an apple fanboy since Apple II
They do not choose which non-profit to donate to, their employees do and they match. And it’s not just Apple, thousands of companies use Benevity and are also matching employee donations. It’s a pretty standard thing, so calling out Apple specifically is misleading. It sounds like in your view you’d rather that no company match any donations at all because you disagree with some of the 501c3s that exist.