I thought stuff like “Explain Like I’m Five” and “AMA” was proprietary to the community, or at least the Reddit community, not Reddit as a company.

I checked and I found at least those subreddit forum names were registered as trademarks.

  • TODAY I LEARNED (TIL)
  • SHOWERTHOUGHTS
  • EXPLAIN LIKE I’M FIVE
  • NOSLEEP
  • AM I THE ASSHOLE?
  • IAMA
  • RPAN (actual subreddit name is R/PAN but they messed up the word mark for the registration I think.)
  • ASK REDDIT (makes sense since this includes Reddit’s name.)
  • NATURE IS FUCKING LIT (I thought you couldn’t register word marks with swearing but I guess I’m wrong. Must be only for offensive terms then…)
  • ASK ME ANYTHING (yes somehow this “generic term” is a trademark now…")
  • AMA
  • ELI5

Also they have some trademark registration applications for WALLSTREETBETS that have not been finalized yet.

  • HeyThisIsntTheYMCA@lemmy.worldEnglish
    201·
    6 months ago

    my understanding (I’m just a tax guy, my brother’s the IP guy) is they have to defend the trademark or they lose it to genericism and saran wrap [edit fuck it’s cellophane]. I could be wrong though.

    • SzethFriendOfNimi@lemmy.world
      23·
      6 months ago

      Wouldn’t these terms being commonly used there and other places like quora, X/twitter, lemmy, etc show that they are already common terms that aren’t viable as brand identifiers of Reddit itself? Which is what trademarks are for. To reduce brand confusion and ensure people can identify a product, good and/or service and know it’s from a source they associate it with.

      E.g. Coca Cola is a good example of what you think of when you see the red can, the swirl, and the font with the lettering.

      You see it and you know what you’re getting quality wise, etc.