We’ve already come a long way on price, thankfully. When I go to local supermarkets or discounters (Lidl, Kaufland, Aldi, Penny,…), the store brand meat alternatives are already as cheap as their factory farmed products. Same for the milk alternatives, soy yoghurts, and so on. So price parity has already been reached in many cases, at least here in Germany.

I guess now the issue is that many of the discounter alternatives don’t taste the same as meat yet (although they’re getting better), and the premium plant-based products taste great, but are still more expensive than the cheapest meat products.