The European Union’s new Digital Markets Act (DMA) is a complex, many-legged beast, but at root, it is a regulation that aims to make it easier for the public to control the technology they use and rely on. One DMA rule forces the powerful “gatekeeper” tech companies to allow third-party app stores...
To this articles question on why apple should care about EUs 500 million citizens when they have trillions of Dollars. Well given that the USA only has 333 millions I would say they should care a lot.
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As the second largest revenue generator, Europe has a powerful voice.
25% less revenue is 25% revenue lost. I don’t think the shareholders would welcome that.