• boonhet@lemm.ee
    link
    fedilink
    arrow-up
    46
    ·
    edit-2
    7 months ago

    Saw an article that said that some execs demanded for search to have better user retention. I.e make the user search multiple times to find what they’re looking for, so they can be shown more ads.

    • Asafum@feddit.nl
      link
      fedilink
      arrow-up
      38
      ·
      7 months ago

      I can’t wait for this to spread to unrelated areas!

      Supermarkets maximizing profit: put ads everywhere and hide the most commonly bought foods!

      Gas stations maximizing profits: unskippable ads on all pumps, plus the pump stops halfway to make you watch another ad.

      Dating apps: oh… They already killed themselves. Swipe swipe swipe swipe. Hide messages. Hide likes. Reduse exposure to profile unless paid member.

      I hate this future.

      • brisk@aussie.zone
        link
        fedilink
        arrow-up
        17
        arrow-down
        1
        ·
        edit-2
        7 months ago

        Just in case you’re not just satirically listing things that are already awful;

        Supermarkets increase their “retention” by limiting signage to keep you wandering and avoid “just get that thing and go” shopping. I don’t know how common this is, but when I was a kid the major supermarkets had long lists of what items were in each aisle, plus highly visible signs in the aisle to show exactly where each category was. Now days at the major chains those in aisle signs are completely gone, and the categories have been whittled down to a few major categories; most products aren’t represented on the sign at all e.g. you have to assume “cake mix/decorating” are in the same aisle as “flour”.

        Unskippable ads on all pumps are absolutely a thing that are getting more popular. Mobil is particularly bad for it in my experience.

        • trev likes godzilla@beehaw.org
          link
          fedilink
          arrow-up
          7
          arrow-down
          1
          ·
          7 months ago

          The square button second from the bottom mutes the audio. I’ve taken to carrying a marker in my car and writing “<— MUTE” next to them. Alternatively, a small screwdriver between the speaker grating.

        • dan@upvote.au
          link
          fedilink
          arrow-up
          2
          ·
          7 months ago

          Unskippable ads on all pumps are absolutely a thing that are getting more popular

          I never see these in my area… Maybe only some places have them?

      • dan@upvote.au
        link
        fedilink
        arrow-up
        16
        ·
        7 months ago

        Supermarkets maximizing profit: put ads everywhere and hide the most commonly bought foods!

        Many supermarkets already do things like putting the milk and bread at opposite sides of the store, so you have to walk through the whole store to get both. You’d often be walking past the end caps while doing so, which are essentially ads (companies pay to have their products displayed at the end caps)

        • Couldbealeotard@lemmy.world
          link
          fedilink
          English
          arrow-up
          4
          ·
          7 months ago

          To be fair, milk at the back of the store is better to keep the milk cold from getting out of the truck and into the fridge.

      • jjjalljs@ttrpg.network
        link
        fedilink
        arrow-up
        14
        ·
        7 months ago

        It’s frustrating because it’s all done by people. Like if a volcano erupts you can’t really get mad at it. It’s just physics stuff. But all of this? People are making these choices. People made of meat and bone. Like, you could find the decision makers at Google who decided to shit up their product and kick them in the junk.

      • Miaou@jlai.lu
        link
        fedilink
        arrow-up
        9
        ·
        7 months ago

        Supermarkets already optimise many things, products with lower margins are at the bottom in aisles, and all the junk food or cheap liquor is next to the cashier.

        Also, ever been to IKEA? That thing’s a labyrinth