Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
I’m not sure this is an enshitification thing. That should have a degree of hostility with users. This is plain ol’ low-quality product (made easy)
I chose to label it that way since all these places that had to make their own food are just making the same, tasteless meals.
I go to a mom and pop Mexican place and it’s the same shitty salsa, chips, and menu options. Same with burgers and so many others. I just need to learn to cook better quick meals.
That just means it’s shitty and common (due to its ease) though. Please don’t let enshitification lose its meaning like the word “literally” did - we’ve got a good thing going there.