EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
The dark side of the XKCD comic Ten Thousand is that there’s always a new pool of suckers entering the market - people who haven’t gotten burned yet and think they’re getting something real.
I wouldn’t even call it morals so much at Once Bitten, Twice Shy. There’s a point at which you don’t want to keep doing business with people who make you miserable.