Woolworths has apologised to thousands of customers after mistakenly telling about 79,000 people they had won a competition.
The email for the Big Night In prize was meant to be sent to about 1000 winning customers.
Instead, 79,000 extra so-called winners were sent the same email - awarding them 4000 points towards the supermarket’s Everyday Rewards card system, which would equal $30 worth of groceries.
They should be legally required to pay out.
Not sure about a legal requirement for a clear human error type mistake.
That being said… The prize was the point equivalent of $30 of groceries. They should just acknowledge the issue, and say that they’re letting people keep the points anyway. Just shift it to being an unexpected $2.3M advertising campaign. I’m sure they’d get more publicity out of that than actually spending the money on traditional advertising nowadays.
There’s nothing wrong with mistakes having consequences, especially ones as cheap as $2.3MM.
Yeah, some of us could get a small loan for about half of that to help cover it!
It was a corporation, not a person.