When you own something and someone comes to offer you money to buy it, you have this thing called “No” you can say, and then they don’t buy it. It’s a pretty neat hack. I learned it from Gaben.
Epic is trying to IPO and has all kinds of investors. It tried to undermine Valve by buying out its partners by just spraying money at them for exclusives - you know, “disrupt” the industry. Steam prevails because they are real good at what they do, and they had a head start, but it takes a Gaben to not sell out, a good team and a lot of luck to manage that. Steam is playing against a tilted field is what I’m saying, and is one of the few players who successfully are managing it. They are the exception.
The point is that you can say no to selling it, but for that to work you need to:
Actually own a deciding majority of the thing
Have a good enough product to resist your business partners (eg. game developers) being paid with investor money to switch over to you, sapping value from your product.
The point is that if Steam wasn’t so much over the competition, Epic could have taken market share over with the exclusive deal shenanigans, or publishers could have started up their own marketplaces. The biggest reason for that is that Steam was early to the party and could get to a good product before others tried to enter the market.
If Steam didn’t have that, people would have switched over to Epic and publisher stores, and we’d be bitching over Steam not having any good games on it because of backroom deals.
Yes, when you own the thing you can say no to selling it. Why is this point so hard to understand? Even if you don’t have a monopoly or even if your product sucks you get to say no.
It’s not, they’re making a separate but contiguous point about how the market naturally incentivizes shittier tactics from it’s participants, and how Steam, Valve, and Gaben are exceptions to the rule.
The point I’m making is that let’s say Gaben did not have the headstart or the loyal player base. What is Steam or Valve? Its customer base or market share? Those are for sale, they can be bought with “free” services, exclusive deals with publishers, or other fuckery. Its team and employees? How would you pay them without revenue if someone else is price dumping the market?
Yes, Gaben could keep the logo with the bald guy with the valve on his head, but that’s pretty much it. Everything else he has to fight for, invest in, keep alive. And the opponent, Wall Street, has literally unlimited money.
What I’m saying is that it’s not as simple as “just don’t sell out”. And I’m speaking from experience, not as the sellout guy, but as the employee where the company was sold out from over me a few times already.
i think you are right in your assessment but I would argue that consistency also is a crucial factor.
It may be harder because of the things you say but in the end the people who invest money (into everything but the games themselves) are just in to make money.
They will try to squeeze as much money out of the customers without losing them. Or at least without losing Profit. Losing customers and still making more money is a valid strategy it seems.
People will notice that. Some earlier then others but it will get noticed and then they leave. To the next thing.
You are right with the headstart etc. so as a Dev you should accept your limitations and instead focus on the things that you can control (to an extent) and that is planing the budget in a way that you can be consistent.
And when people are looking for the next thing, you will be there better then before. Then you got customers and an image that seperates you from the rest.
When you own something and someone comes to offer you money to buy it, you have this thing called “No” you can say, and then they don’t buy it. It’s a pretty neat hack. I learned it from Gaben.
Epic is trying to IPO and has all kinds of investors. It tried to undermine Valve by buying out its partners by just spraying money at them for exclusives - you know, “disrupt” the industry. Steam prevails because they are real good at what they do, and they had a head start, but it takes a Gaben to not sell out, a good team and a lot of luck to manage that. Steam is playing against a tilted field is what I’m saying, and is one of the few players who successfully are managing it. They are the exception.
Yes, notice how the person who owns the thing gets to decide to sell or not to sell it. Wild concept, I know.
The point is that you can say no to selling it, but for that to work you need to:
The point is that if Steam wasn’t so much over the competition, Epic could have taken market share over with the exclusive deal shenanigans, or publishers could have started up their own marketplaces. The biggest reason for that is that Steam was early to the party and could get to a good product before others tried to enter the market.
If Steam didn’t have that, people would have switched over to Epic and publisher stores, and we’d be bitching over Steam not having any good games on it because of backroom deals.
Yes, when you own the thing you can say no to selling it. Why is this point so hard to understand? Even if you don’t have a monopoly or even if your product sucks you get to say no.
It’s not, they’re making a separate but contiguous point about how the market naturally incentivizes shittier tactics from it’s participants, and how Steam, Valve, and Gaben are exceptions to the rule.
The point I’m making is that let’s say Gaben did not have the headstart or the loyal player base. What is Steam or Valve? Its customer base or market share? Those are for sale, they can be bought with “free” services, exclusive deals with publishers, or other fuckery. Its team and employees? How would you pay them without revenue if someone else is price dumping the market?
Yes, Gaben could keep the logo with the bald guy with the valve on his head, but that’s pretty much it. Everything else he has to fight for, invest in, keep alive. And the opponent, Wall Street, has literally unlimited money.
What I’m saying is that it’s not as simple as “just don’t sell out”. And I’m speaking from experience, not as the sellout guy, but as the employee where the company was sold out from over me a few times already.
i think you are right in your assessment but I would argue that consistency also is a crucial factor.
It may be harder because of the things you say but in the end the people who invest money (into everything but the games themselves) are just in to make money.
They will try to squeeze as much money out of the customers without losing them. Or at least without losing Profit. Losing customers and still making more money is a valid strategy it seems.
People will notice that. Some earlier then others but it will get noticed and then they leave. To the next thing.
You are right with the headstart etc. so as a Dev you should accept your limitations and instead focus on the things that you can control (to an extent) and that is planing the budget in a way that you can be consistent.
And when people are looking for the next thing, you will be there better then before. Then you got customers and an image that seperates you from the rest.
And people will remember.