To use Apple as the example, it’s the combination of hardware and software, how it all ties together, and also how it locks you in and makes it more difficult to go elsewhere.
iMessage is a good example, it’s easy to access across Apple devices, but you can’t really access it simply on Android, there’s been a few attempts by 3rd parties to bridge the gap, but Apple does what they can to squash those.
To use Apple as the example, it’s the combination of hardware and software, how it all ties together, and also how it locks you in and makes it more difficult to go elsewhere.
iMessage is a good example, it’s easy to access across Apple devices, but you can’t really access it simply on Android, there’s been a few attempts by 3rd parties to bridge the gap, but Apple does what they can to squash those.