It hasn’t lost its value. Privacy is still important to them as it always was. It’s just been distorted a bit.

Anytime someone acts flippant about privacy, ask them to unlock their phone and hand it to you. Look through all of their messages, emails, photos, etc. See how quickly privacy matters. Tell them to shower with the door open or go to the bathroom while you watch.

Tell them you’ll accompany them to their doc appointments.

People want privacy. People need it.