Rivian needs to broaden its appeal if it wants to survive. And the R2 is its best hope.

I dunno if I’d call $45k “for the masses”, but its an easier price point than Rivian’s current lineup.

The R3, which will be “less expensive” is a bit more exciting. I think the RAV4 / compact SUV market is one of the bigger markets in America right now, so if Rivian can break into it that’d be good for them.

  • holycrap@lemm.eeEnglish
    3·
    9 months ago

    They’re going to sell shitloads of those R3s assuming the price is reasonable. I’m mildly surprised they aren’t moving that ahead of the R2.

    • mipadaitu@lemmy.worldEnglish
      1·
      9 months ago

      They need the new factory up and running to make the R3’s. The R2 is close enough to the R1 to make in their existing factory in Illinois.