The singer's relationship is not the first time such a controversy has unfolded among K-pop fans in South Korea and Japan - with agencies reportedly keen to market their stars as being romantically obtainable.
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They sell the fantasy that the star is romantically attainable only to the indovidual fan, and not anyone else. It doesn’t make sense, but you can say the same for onlyfans models and why people pay them for “personalized” content.