The newspaper referred to sales data from two real estate tracking firms, coupled with an analysis conducted by Columbia University economist Stijn Van Nieuwerburgh.
Examining a one-year period from when Trump was elected president in 2016, condos in Trump-branded buildings went from being sold at a 1% premium to being sold for 4% less than similar units without the logo, it found.
There might be contracts that make it hard to remove in some cases. This tenant board had to sue to get it removed off their building in 2018:
https://www.npr.org/2018/05/02/607785452/in-the-new-york-real-estate-market-trumps-name-may-be-losing-its-luster
A lot of buildings have successfully taken it off though.
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